I’m a romance author. I’m a romance reader. But I also belong to a book group and we’ve read a lot of interesting titles that I wouldn’t pick up on my own. In February, it was the Steve Jobs biography.
It is looong book and I admit groaning a little. I’m not an Apple aficionado, and though I like technology, it’s mostly because of what it can do for me. I’m not that interested in geeky stuff (though must confess I began my working life as a technical writer and then a computer programmer!).
So, I bought it in the audio version, deciding I’d listen to it as I rehabbed my broken leg each day (which takes a couple of hours). I didn’t have high hopes…but turns out I was fascinated.
Jobs, the man: Isaacson doesn’t sugarcoat his character. He was difficult, often not particularly loving to his family, he burst out crying when he didn’t get his way. But he had a kind of genius that pushed people, inspired people, and allowed others to excuse him his bad behavior. What I’d love? His wife’s book. She has a fascinating story to tell.
Jobs, the designer: Here was his gift. He wanted his products to be beautiful inside and out. Packaging was important in his mind too. He thought that opening an Apple product should be a pleasurable and important experience for the customer. (A now you’re part of the tribe kind of thing.)
Jobs, think different: What I found maybe most fascinating was his attention to the advertising and presentation of new products. He was hand’s-on with every aspect of product roll-out.
Takeaway: Highly recommend. Might be great for listen during a road trip with a husband. And here’s the real deal. We’re PC people, probably because that’s the world I started programming in. But we’ve had a couple of Apples in the house over the years via Surfer Guy’s workplace. Never felt they were intuitive (again, maybe because of our early PC/DOS experience). Our phones are Android. But I’m thirsting for an iPad after reading the book. I want to give Apple another chance to wow me.
The best quote (I’m paraphrasing): Jobs said when they developed the iPhone, they designed the cell phone =they= wanted. That’s the same way I feel about writing. I write the book =I= want to read.
Do you have an Apple product, and if so, are you a fan? If you don’t currently, do you want one?