I love the smell of horse on a man. But you know what? Old Spice ain’t half bad, either.
I’m supposed to be pitching a book. COWBOY, TAKE ME AWAY came out this week, and I’ve visited a couple of blogs to help get the ball rolling, but truthfully, I’m not much of a pitchman. Promotion is my least favorite part of this business. I write “commercial” fiction, but I tend to tune out commercials.
Except this one.
In my not so humble opinion, this is the best commercial out there. I saw Isaiah Mustafa—Old Spice Man—on one of the morning news shows recently. First time I’ve seen him as himself. He’s soft spoken. He turned on “the voice” for Savannah or Susannah or whoever was interviewing him—who noticed?—but otherwise he seemed quite down-to-earth and genuinely blown away by his newfound celebrity. Apparently the first of his Old Spice commercials was a Super Bowl feature, but how would I know? On Super Bowl Sunday I generally have good intentions of flipping back and forth between Super Bowl commercials and anything else that might be on another channel. Say something about people drowning in cats or a war over cupcakes. But I always get caught up in the race to get the cupcakes made into a life-size kitty before the rival bakers finish their cupcake cupola, and I miss most of the halftime show.
But I gotta say, Old Spice man is an achievement. By the time I heard him say “I’m on a horse,” I was sold. Partly because I was knew I was laughing with Old Spice Man, which is a big part of the attraction. The commercial is breathtakingly funny. I was ready to give my own cowboy a bath in Old Spice.
I really do love the scent of horse on a man. Leather says man to me. Wood smoke and fresh cut prairie hay and cedar—very masculine. Scent and sex are inextricably entwined, so I think the Old Spice campaign is genius. “Cowboy, Take Me Away” is both a song title and homage to the old Calgon commercial, which is about scent and warmth and giving yourself over for a brief getaway. That’s what Skyler Quinn thinks she’s doing at the outset of the book. Skyler needs a break. A young widow who’s dealing with a mountain of debt and a stepson who refuses to grow up, Skyler meets rodeo cowboy Trace Wolf Track, a younger man who makes her an irresistible offer. Read the first chapter and give in to the temptation to get away for a little while, too.
A few of diverse questions for you: What’s the best commercial on TV right now? What’s the worst? What kind of advertising piques your interest in a product? What prompts you to choose a book, either for purchase or check-out? And what’s your idea of manly scent?
I’ll sent one commenter her chose of one of the earlier “Wild Horse Sanctuary” books along with a “Riding With the Top Down T-shirt. Check back Sunday night for the winner’s name. And don’t forget to look me up on Facebook.